Driving my car into work today, I thought about how crazy of a connection I have with my vehicle. Developed societies essentially have a symbiotic relationship with their cars. They travel together, grow old together, and sometimes even marry them (no joke– Google at your own risk.) I found myself reminiscing about my past vehicles and thought it was really interesting how you involuntarily associate life experiences with the car you were driving at that time. With such a financial and personal investment on the line, picking the right car has become more important than ever. Beyond that, choosing the right dealership is essential as well. You want to buy from someone who is going to take care of you, someone who is legitimately concerned about mutual satisfaction for both parties. With so many options (multiple dealerships selling the same makes and models in very close proximity, in some cases), picking the right one can be a tough choice. The million dollar question is how can one dealership entice a customer to visit THEIR showroom over their competitors? C’mon now folks, you really don’t have to think that hard do you? The answer is video of course! So now without further ado, Anchor Line Web & Screen Works presents: The top 3 reasons why every car dealership should be using video!
1. Communicating The Experience
There are always a handful of dealerships, often within less than ten miles of each other that sell the same cars. They will all have different buying incentives, but the bottom-line pricing will likely be very similar no matter where you go. So what is going to bring me into your dealership as opposed to Joe Schmoe’s across the street? One word: Experience. Video is the only way to show your potential customers that when they buy from you, they aren’t just paying for a car; they’re paying for excellent customer service from people that are friendly, knowledgeable, and cooperative.
2. Keeping Followers Engaged
The key to any businesses’ success is a repeat customer and this is even more essential with a car dealership. Since the majority of people aren’t buying a new car every year, it’s important that when they do need to make those few big purchases, they come back to you. Social media allows dealerships to have a continuous, personal, and social interaction with with their customers, and video should be an integral part of the social media marketing strategy. This could mean a weekly video segment showcasing new vehicle models, a series of short videos that introduce your staff and create a more personal bond with your customers, or even customer testimonials or reactions when they are handed the keys to their new car. There is a lot of room for creativity here, an we have a lot of great ideas!
3. Search Engine Optimization
You’ve invested in great looking video content, so it’s important that as many people see it as possible. By hosting it on multiple video platforms and tagging it appropriately with different, but relevant titles and keywords, you drastically increase the chances that your audience will see it in their Google results for many different search queries. We can help with this!
It’s exciting to see so many businesses grasping the importance and the benefits of high quality video content. It’s even more exciting (for us, anyway!) to see how our productions have helped businesses establish themselves in the market and really take off as a result of our productions. Car dealerships are one example of how important video can be to a marketing strategy. We’d be happy to discuss some ideas that could work for your business!